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Media Briefing: How publishers’ fourth-quarter ad gross sales programs are shaping up
By Meiliyane Fatriati | | 0 Comments |
This week’s Media Briefing checks in with publishers to see where things stand with fourth-quarter ad sales as the biggest season in the sales cycle approaches. The most _______ time of the year The key hits: Publishers are finding advertisers more willing to plan for the fourth quarter prior to the period than last year,…
Media Taking a look Briefing: As the auto industry shifts its priorities, digital media shopping slides into the driving force’s seat
By Meiliyane Fatriati | | 0 Comments |
Headline after headline about the auto industry’s supply-chain woes (Not enough computer chips! Expensive raw materials! Used cars are more valuable than new cars!) have dominated the business pages for at least a year now. It turns out those impacts on the industry, combined with a more selective consumer who expects to get things on…