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This search marketing and marketing pioneer is running for converse of business, but search isn’t one of the best piece of his campaign playbook
By Meiliyane Fatriati | | 0 Comments |
Kevin Ryan is a search guy. He’s been doing it for decades — even helped run programming and content for one of the industry’s now-defunct and most iconic events brands, Search Engine Strategies and Search Engine Watch. But now that he’s running for a seat in the New Jersey Assembly, the digital marketing consultant is not spending…
Marketing and marketing Briefing: ‘Safety Dance’: Why ticket messaging is pivoting between caution and comfort within the face of the Delta variant
By Meiliyane Fatriati | | 0 Comments |
If you ask marketers and agency execs how the continued rise of the Delta variant is affecting marketing messages now, you’ll probably hear that there is a resigned focus on safety and solutions in the face of ongoing uncertainty as opposed to the ‘we’re in this together’ creative rife throughout the first chapters of the…