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Why Immortals Gaming Club is turning the esports merch game on its head with its zero-profit strategy
By Meiliyane Fatriati | | 0 Comments |
September 14, 2021 by Alexander Lee On September 9, Immortals Gaming Club announced the release of its latest merchandise line, Immortals Essentials. In a departure from the premium and high-priced merchandise strategy followed by some other esports organizations, the line is intentionally priced to generate zero profits for the Los-Angeles-based team. Immortals hopes to leverage…