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‘The fashion ahead for CTV is unsolicited mail’: How Lockard & Wechsler Train navigates clients thru an exact TV market
By Meiliyane Fatriati | | 0 Comments |
Given the insanity of the recent television upfront marketplace this past spring, in which networks secured gigantic price increases (but didn’t increase their total revenue much due to cratering impressions and limited inventory), many marketers had trouble getting their money placed to secure ad time. Performance marketers especially struggled, given they are usually looking for…
Diagram forward for TV Briefing: How the TV, streaming and digital video industry spent its summer season
By Meiliyane Fatriati | | 0 Comments |
The Future of TV Briefing this week recaps what happened over the summer, including the return of mega-merger mania, the sped-up upfront cycle, the flattening streaming landscape and TV’s measurement melee. A busy summer break The key hits:  May was a month of deal-making, between the opening of TV’s upfront marketplace and announcements of WarnerMedia-Discovery…
The Future Is Large Graphs: A Community Gaze on Graph Processing Systems
By Meiliyane Fatriati | | 0 Comments |
By Sherif Sakr, Angela Bonifati, Hannes Voigt, Alexandru Iosup, Khaled Ammar, Renzo Angles, Walid Aref, Marcelo Arenas, Maciej Besta, Peter A. Boncz, Khuzaima Daudjee, Emanuele Della Valle, Stefania Dumbrava, Olaf Hartig, Bernhard Haslhofer, Tim Hegeman, Jan Hidders, Katja Hose, Adriana Iamnitchi, Vasiliki Kalavri, Hugo Kapp, Wim Martens, M. Tamer Özsu, Eric Peukert, Stefan Plantikow, Mohamed…