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Media Briefing: How publishers’ fourth-quarter ad gross sales programs are shaping up
By Meiliyane Fatriati | | 0 Comments |
This week’s Media Briefing checks in with publishers to see where things stand with fourth-quarter ad sales as the biggest season in the sales cycle approaches. The most _______ time of the year The key hits: Publishers are finding advertisers more willing to plan for the fourth quarter prior to the period than last year,…
Diagram forward for TV Briefing: How the TV, streaming and digital video industry spent its summer season
By Meiliyane Fatriati | | 0 Comments |
The Future of TV Briefing this week recaps what happened over the summer, including the return of mega-merger mania, the sped-up upfront cycle, the flattening streaming landscape and TV’s measurement melee. A busy summer break The key hits:  May was a month of deal-making, between the opening of TV’s upfront marketplace and announcements of WarnerMedia-Discovery…
Marketing and marketing Briefing: ‘Safety Dance’: Why ticket messaging is pivoting between caution and comfort within the face of the Delta variant
By Meiliyane Fatriati | | 0 Comments |
If you ask marketers and agency execs how the continued rise of the Delta variant is affecting marketing messages now, you’ll probably hear that there is a resigned focus on safety and solutions in the face of ongoing uncertainty as opposed to the ‘we’re in this together’ creative rife throughout the first chapters of the…